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Magic Valley Joins Forces with Software Company Biocellion to Get Cultivated Meat to Market

In a big move that could significantly impact how we produce and consume meat, Australian-based Magic Valley and Biocellion, have announced a partnership aimed at propelling the cultivated meat industry into the future.


Through a newly signed Memorandum of Understanding, the two companies will collaborate on advanced research to enhance bioreactor technology, crucial for scaling up the production of sustainable, cultivated meat products.


Source: Magic Valley - Cultivated Lamb Meat Balls and Burger Patties


As the global population is projected to reach around 10 billion by 2050, the demand for protein is expected to double. This burgeoning demand poses a challenge to the current food system, reliant on intensive animal agriculture, which is not only unsustainable but also a significant contributor to environmental degradation.


Magic Valley is at the forefront of addressing this challenge by developing cultivated meat, a process that involves growing meat from animal cells without the need to raise and slaughter livestock. This innovative approach promises to meet future protein needs sustainably, offering healthful and palatable alternatives to traditional meat.


Magic Valley's pioneering work includes producing the world's first animal component-free cultivated lamb from induced pluripotent stem cells (iPSCs), along with a prototype cultivated pork dumpling. This method boasts potential benefits such as a 92% reduction in greenhouse gas emissions, a 95% decrease in land use, and a 78% reduction in water use compared to conventional meat production.


"At Magic Valley, we are committed to revolutionising the way meat is produced, with a focus on sustainability and ethical practices. By collaborating with Biocellion, we aim to unlock valuable insights into cellular behaviour, enabling us to create delicious cultivated meat products efficiently at scale," says Paul Bevan, CEO & Founder of Magic Valley


Source: Magic Valley Prepared food slide


On the other side of this partnership, Biocellion brings to the table its expertise in conducting virtual experiments. These computer-simulated models allow for rapid, cost-effective, and efficient analysis of cellular behavior, which is critical for enhancing bioreactor designs. This collaboration signifies a leap forward in making cultivated meat a viable and scalable option for meeting the world's protein demands.


"We're excited to collaborate with Magic Valley using our advanced virtual experiments technology in order to accelerate the development of bioreactor designs and drive efficiency in cultivated meat production. Together, we are shaping a future where technology and biology converge to address global protein demands," says Simon Kahan, CEO of Biocellion


The partnership also enjoys support from Brinc, a global venture accelerator, highlighting the importance of interdisciplinary collaboration in tackling the food industry's sustainability challenges. As the world edges closer to a potential protein crisis, the partnership between Magic Valley and Biocellion represents a beacon of innovation, promising to deliver ethical, sustainable, and efficient meat production solutions to consumers worldwide.



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