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NZ's Jooules's Eco-Friendly Innovation Puts the Edge on New Protein

Imagine a protein powder so sustainable that it's made from the very air we breathe. Jooules, a Kiwi startup, is leveraging innovative technology to turn CO2 into a high-quality, protein nutritional powerhouse.


This remarkable development comes as part of the company's recent NZ$1 million funding boost, aimed at commercialising their environmentally conscious protein production.


Source: Jooules


In the global market for new sustainable food choices, Jooules is not just keeping pace but setting the pace. Their product, created through a unique gaseous fermentation process relying on ancient microbes, caters to a growing consumer base eager for dietary choices supporting both health and the environment.


Jooules, protein powder is not only complete with all nine essential amino acids but also boasts hyper-protein levels of up to 60% and production process using 600 times less water and 99% less land than traditional methods, dramatically cutting down on carbon emissions.


For consumers, this means access to a revolutionary ingredient that can be seamlessly integrated into their daily diet without the guilt associated with environmental degradation. Think protein shakes, bars, and even baked goods enriched with a protein supporting climate change with every bite. The protein’s scalability ensures it can be widely available, making sustainable eating a practical reality for consumers worldwide. It can also have petfood applications and for use in the aquaculture business.


Source: PFN Ai CO2 Protein Powder


As Jooules gears up to introduce their groundbreaking protein to the Asia-Pacific market and beyond, they are setting new standards for what it means to eat responsibly. This venture isn't just about selling a product; it's about cultivating a movement towards sustainable nutrition resonating with consumers across the globe.


For more innovative insights and details on how to get involved with Jooules products CLICK HERE

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