

It’s All a Matter of Perception (Why ‘Vegan’ Still Trips People Up)
Plant-based food doesn’t have a taste problem, it has a perception problem, and the internet keeps proving it. A recent viral video shows a man raving about a burger, calling it “one of the best ever,” right up until he’s told it’s vegan. It wasn’t, it was beef the whole time, yet the flavour apparently changed instantly.
26 minutes ago1 min read


India’s Plant-Based Snack Boom Is Reshaping the World’s Biggest Food Market
India’s snack aisles are mutating again and this time, they’re going fully functional - India's plant-based snack boom. Seaweed chips, protein-packed bites, and fortified mini-meals are turning up in every metro, and they’re not framed as “vegan alternatives.” They’re just… snacks. Quick, nutritious, fuss-free, and engineered for a population that lives on the move.
3 hours ago1 min read


If Breast Milk Changes in 6 Days, What’s Meat Doing to Your Blood in 6 Hours?
Here’s the thing nobody really talks about: breast milk is basically a real-time diagnostic of the human diet. The new University of Texas study showed when nursing mothers swapped beef for plant-based meat for just six days, their breast milk radically changed its fatty-acid profile showing more medium-chain fats, less long-chain polyunsaturated ones. That’s not a moral argument; that’s biochemistry. It tells us the body is a lot more “live-wired” to what we eat than we pret
4 hours ago1 min read











