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Meat Giant JBS Caught in Greenwashing Lies Scandal by NY Attorney General

In a move likely to shake the foundations of the global meat industry's integrity, New York Attorney General Letitia James has filed a lawsuit against JBS USA Food Co. and its holding company, JBS USA Co. Holdings.

The lawsuit accuses JBS of lying to the public about its environmental footprint and falsely advertising its commitment to achieving net-zero greenhouse gas emissions by 2040. This claim comes amidst plans by JBS to ramp up production, inherently increasing its carbon emissions, starkly contradicting its purported sustainability goals.