Just in time for Veganuary
Social media has been responding powerfully and positively to Maccas introduction of vegan plant-based patties - thus reducing the need to use industrially produced cow meat.
McDonalds say's its been responding to consumer demand and obviously observing its main competition, BurgerKing and its rapid introduction of vegan plant-based patties utilising the Impossible Meats alliance in the UK, EU and US.
McDonald's says its extra large new sandwich is for vegans, flexitarians and meat-eaters alike to enjoy, and features a sesame bun, mustard, ketchup, sandwich sauce, fresh onion, pickles, lettuce, tomato and vegan cheese that 'tastes just like its iconic cheese slices'.
According to the Guardian newspaper McDonald’s buys as much as 900-million kilograms of beef a year to turn into patties for millions of Happy Meals, Quarter Pounders, Big Macs, Triple Cheeseburgers and other popular beefy sandwiches served across the globe.
'The staggering volume of meat requires the company and its suppliers to slaughter north of 7 million cattle, according to some estimations, and that comes at a steep cost to the environment; more than 53m metric tons of greenhouse gas McDonald’s produced in 2019 exceeds several European nations’ emissions'.
While McDonalds has struggled to meet its climate emissions goals its thought the expansion of its plant-based menu alternatives can go someway to supporting goals.
There's no doubt the growing number of UK based vegans. The Vegan Society reports nearly 550,000 British citizens see themselves as vegan in all respects but acknowledge a growing number of flexitarians. This is a whopping increase since the last estimate of 150,000 ten years ago, making veganism one of Britain’s fastest growing lifestyle movements.
Without doubt as more conscious Humans 'walk their talk', large corporations are being forced into line. Not only a Win Win for their customers but also the environment with less deforestation and a growing reduction in cattle slaughter numbers leading to less methane emissions.
Non -animal protein alternatives will be the game changer for planetary survival.