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Indian Meal-Building: The $Billion Accompaniment Market Hiding in Plain Sight

Indian meal-building visual media

Forget just ready-meals and curry kits, Indian meal-building kit's secret power is in accompaniments. Think naan, paratha, rotis, samosas, pakoras, chutneys, pickles and raita bases. These aren’t full meals, but they’re the missing links that make a plate feel whole.


Globally, this category already moves in the billions of dollars - frozen samosas and RTC nann breads in UK supermarkets, chutneys and spice pastes in US world-food aisles, parathas and paneer cubes in Middle Eastern hypermarkets. India’s own RTC/RTE market is forecast to nearly triple by 2031, with breads and snacks taking a big slice. Yet the sector is fragmented, tucked into “ethnic” freezers or condiments, never framed as a system.


That’s the white space. Mexican food conquered Western weeknights with meal-building kits — tortillas, beans, salsa under one banner. Indian food hasn’t had its “Taco Tuesday” moment. The opportunity is ripe for branding, bundling, and merchandising Indian accompaniments as a cohesive, clean-label, air-fryer-friendly category and call it Thali Thursday.



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