In a quirky twist to consumer demand, US, Claussen Pickles has made an unexpected splash in the beverage industry by partnering with Spritz Society, the renowned sparkling wine cocktail company, to create a truly unique pickle-flavored cocktail.
The brainchild of entrepreneurs Ben Soffer, Claudia Oshry, and Jackie Oshry, the new Spritz Society Pickle by Claussen ventures into uncharted territory, combining the iconic taste of Claussen pickles with the effervescence of sparkling wine.
This marks the first-ever foray into beverages for the 150-year-old pickle brand. The idea stemmed from an April Fools' prank initiated by Spritz Society in 2022, when they playfully teased a pickle-flavored concoction.
To their astonishment, the prank received an overwhelmingly positive response and ignited a fervent demand from their devoted fans.
Being a digitally innovative brand, Spritz Society is committed to community-led creativity, and just a year later, they transformed their prank into reality alongside Claussen. The result is a crisp and refreshing pickle-flavored sparkling wine cocktail, tailor-made for summer BBQs and pool parties.
Lizzy Goodman, the brand manager of Claussen at the Kraft Heinz Company, expressed excitement about Claussen's first beverage venture.
' With pickle being such a crave-able food, we are excited to hear the response from our pickle lovers and think everyone will be pleasantly surprised by the unique, refreshing taste of a pickle-flavored sparkling wine cocktail,' says Lizzy Goodman.
Source: Claussen Heinz
Crafted with real white wine and all-natural fruit flavors, Spritz Society sparkling wine cocktails have now embraced pickle perfection. Each 8.4 oz. can of Spritz Society Pickle by Claussen boasts 6% ABV, a mere 120 calories, and a tangy, zippy taste with just 5 grams of sugar.
This unconventional creation promises to intrigue adventurous taste buds and delight those seeking a quirky twist to their summer sipping experience. So, whether it's pickle shots after whiskey or a pickle-flavored sparkling wine cocktail, Claussen and Spritz Society are catering to the ever-evolving, off-the-wall desires of today's consumers.
For more information on the Spritzer CLICK HERE.
On Claussen Pickles CLICK HERE
Disclaimer: This writer has an unabashed passion for anything pickled!!