

Avocados Just Smashed US Demand by More Than 1B Kilos
Americans are about to inhale a staggering amount of avocados, more than 3 billion pounds in 2026, says the Hass Avocado Board. That’s roughly 1.36 billion kilos of green gold, an astonishing number confirming what brunch menus have been hinting at for a decade - avocados aren’t a trend, they’re a cultural fixture.
9 minutes ago1 min read


Plates - UK's Plant-Based Michelin Star Blows Up the ‘Vegan Is Over’ Myth
Plates earned its Michelin star back in July, but the real story has only just surfaced: 95% of its diners aren’t vegan. That single number torpedoes the tired “plant-based is over” narrative and shows what’s really happening on the ground. Flexitarians, omnivores, and curious carnivores are willingly booking a fully plant-based tasting menu because it tastes brilliant, not because they’re signalling ethics or identity.
24 hours ago1 min read


China Approves Mycoprotein as New Food Ingredient
China has just made one of the biggest protein calls of the decade and barely anyone outside the industry has clocked it. The National Health Commission has approved mycoprotein (Fusarium venenatum) as a new food raw material for the first time, thanks to an application by Jiangxi Fushine Biotechnology.
2 days ago1 min read









