Fascin8foods, producers of innovative plant-based mushroom products, is now bringing its popular FROOM™ mushroom range to consumers in New South Wales, the Australian Capital Territory, and Queensland. The expansion is set to meet the growing demand for sustainable and health-conscious food alternatives.
Source: Fascin8foods
Jenny Joseph, CEO of Fascin8foods, highlighted the success of FROOM in collaborations with IKU, an iconic vegetarian meal brand known for its delicious and nutritious offerings. "Our FROOM™ mince and balls have quickly become favorites in IKU’s lineup, clearly showing the market's readiness for high-quality plant-based options," says Jenny Joseph. She's excited about bringing these versatile and tasty products to more Australians, aiming to enhance the plant-based dining experience across the country.
Mushrooms, the star ingredient of FROOM™ products, are not only rich in essential nutrients but also low in calories and free from gluten, cholesterol, and saturated fats. This makes them an excellent choice for anyone looking to maintain a healthy diet without compromising on taste.
Source: Fascin8foods - Froom Balls, Burger & Mince
The benefits of switching to mushroom-based products extend beyond personal health. Mushrooms have a significantly lower environmental footprint compared to traditional meat, utilising fewer resources and generating less greenhouse gas emissions. This aligns with the increasing consumer focus on eco-friendly and 'Earth Friendly', sustainable food choices.
Russel Johnson, CEO of IKU, says using the FROOM range in IKU prepared meals, has had positive impact on their sales. "The growth in our sales since we launched these products speaks volumes about their quality and the public’s acceptance of healthier meal options," says Russel Johnson.
As plant-based diets continue to gain traction, Fascin8foods is committed to leading the way with its delicious, sustainable, and versatile mushroom products. The expansion into NSW, ACT, and QLD is more than just a business move; it's about making healthy, sustainable eating accessible and enjoyable for everyone.
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