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V-planet & PETA Inspire Top Oscar® Red Carpet Walkers to Help Dogs in Need


In a heartwarming twist on the typical swag, this year's Oscar® nominees received a gift that gives back. V-planet, a leading plant-based dog food brand, in partnership with PETA, has included a special doggy treats box in the "Everyone Wins" Nominee Gift Bags, dispensed by Distinctive Assets to top contenders in acting and directing at the Academy Awards.


The esteemed nominees, some of whom be and winners, among them Cillian Murphy, Ryan Gosling, Lily Gladstone, and America Ferrera, were presented with an array of v-planet’s dog treats, a statement-making "Every Animal Is Someone" beanie from PETA, and a unique opportunity to contribute to a good cause. Each postcard included in the box can be returned to donate 140 meals to dogs in need, provided by PETA fieldworkers.


2024 Oscar Winners

Source: Image courtesy patabook.com


V-planet's President and CEO, Darren Middlesworth, says the iniative will have a profound affect on many thousands of dogs. "We are thrilled to join forces with PETA, committing 10,000 meals for dogs through PETA’s Global Compassion Fund, with the 2024 Everyone Wins Nominee Gift Bags," says Darren Middlesworth.


V-planet and PETA joint swag box

Source: v-planet


"This joint effort not only assists dogs across the U.S. but also brings attention to the crucial work of PETA’s Global Compassion Fund".


PETA's Global Compassion Fund is renowned for its impactful support to animals affected by disasters, offering food, medical care, and facilitating spay/neuter programs globally. This collaboration with v-planet amplifies PETA's message that "Every Animal Is Someone," extending a compassionate hand to animals worldwide.


Founded in 2005, v-planet, a family-owned brand under the v-dog umbrella, champions the welfare of all animals and the conservation of Earth’s resources. Based in the United States, v-planet's mission aligns with its innovative plant-based products, offering a sustainable, cruelty-free choice for canine companions.


PETA, an organisation at the forefront of animal rights, promotes the notion that "animals are not ours to abuse in any way." They continue to advocate for animal empathy, offering resources like their free Empathy Kits.


To learn more about v-planet's sustainable pet food options, CLICK HERE


For further details on PETA’s initiatives or to join their cause, CLICK HERE to follow their journey on various social media platforms.


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