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United States Meat Alternatives Market (2025)


US Meat Alternatives Market Latest Visual Media

United States meat alternatives market — still growing on the big picture, but messy up close. DataM pegs the global meat alternatives market at US$9.6bn (2022) with a path to ~US$20.8bn by 2031 (Year on Year Growth~10.2%). That tailwind matters for the U.S., where brands are quietly reshaping ranges even as retailers trim slow movers.


In America’s aisles, refrigerated plant-based brands are the ones hurting (units down ~10% YoY to April 20, 2025; refrigerated burgers down ~26%), while frozen looks steadier and foodservice is the brighter spot. Translation: consumers still buy plant-based, just not every format at every price, and not if it’s bland or over-processed.


Yet the innovation drum hasn’t stopped with Eat Just rolling JUST Meat plant-based chicken into U.S. retail; Century Pacific bought legacy label Loma Linda/Tuno; Beyond is rebranding and simplifying recipes, all signalling a move to better taste, cleaner labels, and pragmatic channels. The U.S. market is recalibrating, not collapsing.



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