Matcha Is Becoming Bigger Than Japan And Japan Knows It
For centuries matcha was inseparable from Japan. Now its extraordinary global popularity is beginning to create something Japan has encountered before with other prized agricultural products: a successful food becoming an international category that other countries want to produce.
2 days ago2 min read
New Zealand’s Avocado Crop Has Been Hit By Its Worst Frost In 30 Years
New Zealand avocado growers are still counting the cost of an extraordinary winter freeze that struck some of the country's principal growing regions, raising the prospect of reduced domestic avocado availability and another reminder of just how exposed fresh-food production can be to a few hours of extreme weather.
4 days ago2 min read
The Protein Factory Is Starting to Feed Itself
The protein factory of the future may operate less like a production line and more like a living ecosystem, recycling its own nutrients to produce the next batch of food.
Researchers at the University of Queensland have developed a circular system using waste from cultivated-meat production to grow microalgae. The algae absorb nutrients left behind in the cell-growth process, produce oxygen and are then processed so some of those nutrients can be fed back into the system to
5 days ago2 min read
Israeli Meat Company Soglowek Buys Into Thailand’s Plant-Based Manufacturing Future
Israel’s Soglowek is moving beyond its traditional meat business by acquiring 70% of Plant & Bean Thailand, signalling ambitions to become a global protein company, not simply a larger plant-based meat producer.
Aug 222 min read
Protein Is Starting to Break Free From the Animal That Made It
Israeli based, Ever After Foods' acquisition of Belgium cultivated-fish specialist Fishway might look like another piece of consolidation in food biotech. But something more interesting is happening underneath it.
Aug 192 min read
SunRice Put Collagen Into Rice. Where This Goes Next Is More Interesting
Launched recently, SunRice Protein+ is ready-to-heat jasmine rice infused with animal-derived collagen, lifting protein content to at least 10g per serving. SunRice research among 2,000 US adults found 78% regularly question whether they're getting enough protein, while 65% are attracted to protein-enhanced staples if taste and texture remain intact.
Aug 171 min read
China’s Mushroom Obsession Goes From an Apple to Outer Space
A mushroom growing unexpectedly from a forgotten apple might normally end up in the compost. In China, it ended up being crossed with a fungus that had traveled into space and developed into a potential new food variety.
Aug 142 min read
Plant-Based Meat Has a Product Problem, Not Just a Marketing Problem - Study
New Australian research suggests better advertising won't necessarily persuade meat eaters, the category first has to deliver convincingly on taste, quality and value.
The plant-based meat industry may have spent too much time trying to find the right message when the bigger challenge is the product proposition itself.
Aug 142 min read
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