The whole plant-based seafood experience has been taken to an entirely new level just by using the imagination.
At the heart of Canadian start-up, Seed to Surf's product are celery roots and enoki mushrooms.
FBN reports the co-founder, vegan Alexandra Bergquist saw a gap in the emerging 'seafood' market and decided to not reinvent but reimagine.
“When prepared and preserved right — using fresh, high-quality ingredients — we discovered that whole vegetables offer an innovative, delicious and sustainable take on the premium tinned seafood,” Ms. Bergquist said to FBN.
The company's website reveals offerings which include celery root whitefish made with smoked celeriac, a flaky texture, and mushroom snow crab made with enoki mushrooms, described by the company as “tender, salty and sweet.” The vegetables are soaked in sunflower oil and flavoured with seaweeds like kelp, knob, and kombu.
Source: Seed To Surf
In search of solutions, Seed To Surf turned to the magical properties of whole vegetables.
The results have been surprisingly delicious, says the company.
"When prepared and preserved right — using fresh, high-quality ingredients — whole vegetables offer intriguing new takes on the premium tinned seafood you’d find at top restaurants and high-end grocers. These alternatives aren't a compromise; they're a fresh reinterpretation of seafood that highlights the potential of plants in a style that’s as sustainable as it is salivating", says the company.
Source: Seed To Surf
The company is pitching its new products into top end specialty grocers, vegan shops, wine bars and bodegas, primarily in the US marketplace.
"Specialty grocery is where it’s at, and it definitely helps that tinned fish is having a moment right now", says the company.
The company's mission is built on sustainability : 'At its core, we love seafood: fresh fish, smoked fish, tinned fish, crustaceans, all of the above. What we don’t love, though, is the impact seafood is having on sea life and on our planet. The more we’ve learned about the industry in recent years, the harder it’s become to look away", says the Seed To Surf's website.
Editors Note: with the expansion of this niche in the plant-based seafood market place it is hopped more of these types of products will become available to the UK, EU and AsiaPac markets.
According to a report by IMARC Group, the global tinned tuna market size was valued at US$ 9.1 Billion in 2020. The report also projected that the market would reach a value of US$ 10.5 Billion by 2026, growing at a compound annual growth rate (CAGR) of around 2.4% during 2021-2026.