Aussie Vegan Brand Plantein Joins Forces With abillion to Feed 400,000 Hungry Plant-Lovers

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Here’s a partnership that's literally made in vegan heaven. One of Australia’s fastest-growing plant-based brands, Plantein, has done a deal with global vegan platform abillion and the goal is simple: get more plants on more Aussie plates.

Source: Plantein - Schnitzel Buddah Bowl

The local impact alone is worth noting. With more than 400,000 abillion users in Australia, Plantein now has direct access to a ready-made community of plant-curious eaters who don’t need convincing, they just need better options. But zoom out and the real reasoning becomes clear because abillion isn’t just an Aussie app. It’s a 12 million-strong global platform. That’s not a niche community. That’s a movement.

Source: abillion - Image showing Plantein Sweet Chilli Tenders

Vikas Garg, abillion’s founder, says the mission is to help Plantein get into more homes across Australia. “We’re connecting them with a community hungry for better choices,” he says. “Let’s get more plants on plates.” The logic is simple. Plantein brings the schnitzels, burgers, and meatballs. abillion brings the eyeballs and the reviews, the vast reach and the cred.

This is what smart food looks like in 2025. Plantein is already at 'shelf speed', with products stocked in Woolworths and retail-ready packaging talking direct health. Backed by Flexitarian Foods in Victoria, the brand’s lineup ticks every checkbox from juicy burgers, crispy nuggets, Mediterranean roast, and yes, even a plant-based Kyiv.

But in a saturated alt-protein space, standing out requires more than just good food. It needs cultural traction. And abillion offers exactly that with a user-generated momentum from people who aren’t just scrolling, they’re buying, tasting, and sharing. Every review on abillion sends micro-donations to sustainability initiatives. It’s product testing as activism, baked into the platform.

This isn’t a brand chasing vegans. It’s targeting the middle - flexitarians, reducers, families who want to try something new without a 10-minute explainer. That’s where abillion’s community becomes more than a sales channel. It’s a proving ground. If the community loves it, it spreads. If they don’t, it disappears. There’s no marketing team in the world that can fake that kind of signal.

Plantein’s timing couldn’t be better. Australia’s plant-based meat market has grown 47% in recent years according to Food Frontier, despite economic headwinds. But growth doesn’t guarantee loyalty. Shoppers are more selective than ever, especially with weekly grocery bills hitting record highs. Now, a product has to be more than plant-based. It has to be craveable. Familiar. Affordable. And ideally, recommended by someone who’s already tried it.

Source: Plantein - Plant-Based Burger Pattie

That’s exactly what abillion delivers. It’s not about one campaign or one influencer. It’s about sustained peer-to-peer validation across a global ecosystem. From Sydney to Singapore to São Paulo, a good review travels fast and a great product builds momentum long after the billboards come down.

For Plantein, this isn’t just about national growth. It’s a potential springboard into export markets where abillion already has deep traction. Southeast Asia. Europe. The Middle East. This partnership hands them a global megaphone—and puts their schnitzels squarely on the international menu.

It’s rare to see a brand with supermarket scale and startup agility play their cards this well. But Plantein’s not waiting for the future to arrive. They’re cooking it up, crumbed and golden, right now. And if this partnership delivers what it promises, the sound you’ll hear next might just be 12 million forks hitting 12 million plates.

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