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Oshi - US Plant-Based Seafood Just Found Old Guard Backers And That Changes Everything

Oshi - US  Plant-Based Seafood Just Found Old Guard Backers And That Changes Everything media slide

The plant-based seafood sector may have just crossed a line from “interesting startup category” into something much bigger. Oshi, the company behind the first whole-cut 100% plant-based salmon fillet in the U.S. market, has secured a US$3 million strategic investment from one of Latin America’s largest traditional seafood manufacturers. That’s not just funding. That’s the old seafood economy quietly acknowledging the future may not look like trawlers forever.


What makes this signal louder is who is already sitting around the table. Oshi’s investors include Björn Öste, the Unovis fund behind Beyond Meat, and creator-investor Nas Daily. The company says revenue has grown 4x year-on-year while production costs have dropped more than 80% using a “plug-and-play” manufacturing model. That combination of costs-down plus scale-up, is exactly what institutional food manufacturing wants to hear right now.


But the real shift may be strategic. Oshi is no longer positioning itself as a “salmon alternative” startup. It’s becoming a broader seafood platform, launching a new whitefish line while preparing for distribution across nearly 700 retail doors in the United States. The implication for Asia-Pacific is significant. Seafood-heavy cultures from Japan to Singapore, Thailand, China and increasingly Australia are now watching a new category emerge that doesn’t compete with beef or chicken, it competes directly with the ocean itself.



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