New Zealand Unveils A Regenerative Superfood Seasoning - "Nutrient Bombshell"

Scott Mathias
Oct 15, 2024
2 min read

New Zealand's food industry has taken a giant leap forward with the introduction of a revolutionary vegan seasoning aptly named - HELP, a combination of the words HEMP and KELP. Developed by Igor Botelho and Cookie Time founder Michael Mayell, this new product combines pure organic hemp with wild foraged giant kelp, establishing itself as a real "nutrient bombshell."

The seasoning, boasting high levels of iodine, protein, and Omegas 3 and 6, goes beyond just adding flavour to dishes, it’s a powerhouse of nutrition. It’s crafted exclusively with ingredients carrying minimal environmental footprint, promoting not only health but also sustainability.

Source: HELPNZ - Hemp and Kelp regenerative combination

The ecological impact of this product is profoundly positive. Hemp and seaweed are key players in regenerative agriculture, known for their abilities to restore soil health and regenerate local biomes. By utilising these components, the seasoning aids in the rejuvenation of the ecosystem, enhancing biodiversity.

Economic benefits parallel the environmental perks as the venture significantly bolsters the local hemp and seaweed industries. It positions New Zealand as a leader in the global regenerative food market, showcasing how commercial success and ecological health can go hand in hand, and the consumers receive full benefit.

Source: HELP Product lineup

The launch of this seasoning is a response to the growing consumer demand for foods supporting not only a healthy lifestyle but also 100% Earth Friendly. Dubbed a functional food, it is carbon positive and aims to set a benchmark for future food innovation. The company also offers stand-alone hemp and kelp powder packs.

New Zealand's "nutrient bombshell" could well become a global example of how food production can be lean, profitable, and regenerative.

For more information CLICK HERE

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