

Australia’s Getting Boring as New Zealand’s Favourite Oat Milk Lands in Woolies
New Zealand’s best-selling oat milk brand, Boring, is about to infiltrate Aussie fridges, whether you like it or not. The green-and-white bottles of this unapologetically minimalist milk-alternative are now hitting 95% of Woolworths supermarkets across Australia, marking a serious cross-Tasman power play in the premium plant milk wars.
11 minutes ago2 min read


The Why Meat Company Cracks the Investor Code with Aussie Plant-Based Pies
Let’s be honest. The world doesn’t need another fake meat burger. But what if your next sausage roll was plant-based, gluten-free, and didn’t taste like punishment? That’s the delicious gamble The Why Meat Company is running with and investors are lining up like it’s a Friday night footy pie run.
19 hours ago2 min read


Where’s the Rice in Japan as a Sticky Situation Proves Why Future Food Visioning Matters
Where’s the rice in Japan ? That’s the question millions are asking as rice vanishes from supermarket shelves, prices spike to record highs, and consumers confront a staple food shortage few saw coming. Japan’s sticky situation is more than a supply chain hiccup, it’s a glaring reminder of why future food visioning is no longer optional.
2 days ago2 min read


“The Time Has Finally Come!” OSHI’s Plant-Based Salmon Is Now Yours to Order Online
We don’t usually interrupt your news feed for product launches alone, but this one made us stop in our tofu tracks. Because frankly, it looks like salmon. It plates like salmon. And by the look of these shots, it might just out-fish salmon - OSHI's Plant-Based Salmon.
3 days ago2 min read


Sick Kids, Silent Solutions — Until Now & Why the MAHA Report Needs a Plant-Based Playbook?
Let’s call it what it is - a 200-page “we told you so” from Washington. The MAHA Report, has dropped with Robert F. Kennedy Jr. at the helm, lays out what anyone with half a lunchbox already knew and this is, America’s kids are sick, and ultra-processed food is a huge part of the problem. 70% of children’s daily calories now come from UPFs. Chronic illness is up.
3 days ago2 min read


Why Maia Farms Mycelium-Based APT Is the Ingredient Your Food Already Wants
Most alternative proteins still want you to believe you're biting into a cow. But let’s be honest: consumers are tired of being fooled, and food developers are tired of wrestling with products that fall apart in a frying pan. Enter Maia Farms, a Canadian biotech outfit serving up function over fiction with a next-gen APT (A Protein Thing) not needing to pretend.
3 days ago2 min read


Where to From Here? Zespri Breaks $5B, But the Next Chapter Isn’t in the Tray
New Zealand powerhouse brand, Zespri has just clocked over NZ$5 billion in global kiwifruit sales for the 2024/25 season, sending 220.9 million trays into markets from Seoul to Seattle. Growers are banking record returns, shareholders are celebrating, and the marketing team can finally tick off that 10-year sales target set back in 2015.
4 days ago2 min read


Hold The Animal as Magpye's New Roast Chick'n Dinner Pie is The Future Wrapped In Pastry
Confession time - this writer is a full-blown plant-based pie tragic. My kryptonite? A properly spicy vegan butter chicken pie from the BP servo and with a flaky crust and just enough ooze to stain my polo. So when news dropped UK vegan pie hustlers Magpye had released a Roast Chick’n Dinner Pie, I knew we were witnessing something sacred.
4 days ago2 min read
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