Plant-based seafood brand HAPPIEE! has reached a new milestone by launching its products in over 500 UK supermarkets, including Sainsbury’s and Morrisons.
Source: HAPPIEE Plant-Based Shrimpee
The Singapore-based company makes a range of alt-seafood options, including shrimp and calamari, aimed at providing consumers with sustainable and versatile alternatives to traditional seafood.
Source: HAPPIEE Plant-Based seafood range
HAPPIEE!'s expansion taps into the rising demand for sustainable food choices. A recent survey shows that 35% of UK consumers are increasingly concerned about declining fish stocks and the environmental impact of seafood consumption.
Plant-based seafood products, like HAPPIEE!’s range, offer a way to enjoy seafood without contributing to overfishing or habitat degradation.
“As we expand into Sainsbury’s and Morrisons, we are excited to bring our innovative products to even more consumers across the UK. Our mission is to make sustainable, plant-based eating an easy and enjoyable choice for everyone. We believe our range offers something unique in the market, and we can’t wait to see how these new listings will drive further growth and awareness for our brand,” says Rosie Bambaji, Commercial Director at HAPPIEE!
Source: HAPPIEE range of package products
With the plant-based seafood market growing by 39% annually, HAPPIEE!’s entry into the UK supermarket sector is a key step in shifting consumer preferences towards more sustainable protein sources. As concerns over fish stocks and seafood sustainability rise, HAPPIEE! is well positioned to ride the waves of change with its seafood range.
For more information CLICK HERE
ENDS:
Comments