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Digestion, Immunity, Brain & Detox - Herbals Trending For '23

The global supplement and nutrition industry is a $37.2 billion dollar industry consisting of products from tablets and capsules to tinctures and herbal powders.

As personal well-being and consumer products merge, this industry boomed during the COVID-19 pandemic and will continue to do so in 2023.

As the consumer becomes more curious to learn about supporting their individual well-being, personalised supplement and nutrition strategies will remain the foundation of this sector.


Scientists extracting nutrients from plants

Natural Earth derived sustainable ingredients driving supplement trend in '23.

Key Drivers:

  • Global events are determining trends particularly around nutrient absorption and immunity.

  • Consumers are looking for concentrated enzymatic activity from their supplements which are primarily derived from dried vegetables, fruit and herbs.

  • Consumers are looking for 'tried & tested' supplements sometimes based on many years of use and research. This aids their confidence in one product or another.

  • There is a move away from synthetic or pharmacological forms with a demand for 'natural, Earth derived sustainable' ingredients. The level of distrust in pharma has increased following Covid-19 failures.

So what emerged in reference to Personal Considerations supporting a healthy life style, which not only incorporates the taking of supplements but also eating a balanced individualised diet (remember one man's food maybe another man's poison) along with a comfortable exercise regime:

  1. Digestive Health: With an increasing number of people experiencing digestive issues, personalised supplements that address specific digestive concerns, such as bloating or inflammation, may become more popular. Probiotics and pre-biotics, which can support a healthy gut microbiome, continue to be popular ingredients in personalised digestive health supplements. Those natural fruit based powders such as green papaya, pineapple, kiwifruit along with ginger continue to garner firm consumer interest.

  2. Immunity: The COVID-19 pandemic has brought increased attention to the importance of a strong immune system, and this trend may continue in 2023. Personalised supplements that target specific immune system needs, such as enhancing natural killer cell activity or supporting healthy cytokine production, remain popular. VitC in the form of naturally occurring citrus based powders are generating profound interest due to their high levels of naturally occurring VitC.

  3. Cognitive Health: With an ageing population, cognitive health is becoming a growing concern for many individuals. Personalised supplements supporting cognitive function, memory, and focus are becoming more popular, particularly for individuals looking to maintain cognitive health as they age. Ingredients such as omega-3 fatty acids, Ginkgo Biloba and Brahmi have traditionally been popular choices as cognitive health supplements.

  4. Detox: As more people become interested in natural health and wellness, personalised supplements supporting detoxification and elimination are trending. Ingredients such as Fennel, Cumin, Ginger and Fenugreek Powder remain popular choices for personalised detox supplements.

One of the key drivers of these trends is determined by the demand for trusted herbal supplements designed by nature to contribute a positive affect to the human metabolism. At the same time traditional Indian healing modalities such as Ayurveda continue to influence consumer choice.

Hand picking green papaya

For-instance Green Papaya Powder which supports a balanced digestive function contains what is known as a proteolytic enzyme called Papain, proven to breakdown proteins both animal and plant-based, taken into the body. Bromelain from Pineapple is recognised also as being high in proteolytic enzymes. Ginger too is known to stimulate actual gut function aiding the maceration process.

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Orange Peel Powder contains myriad of powerful nutrients starting with VitC. Research shows it is high in dietary fibre, powerful antioxidants such as beta carotene, lutein and zeaxanthin, vitamins A, B1 or thiamin, B9 or folate and minerals potassium, calcium, copper and magnesium. It also contains B2, B5, B6, minerals manganese and phosphorus and small amounts of protein.

Orange peel VITC powder

Orange Peel Powder also contains a high amount of vitamin C, the antioxidant flavonoids, including hesperidin and naringin as well as phenolic compounds. Indeed an Immunity super- bomb.

It also has other benefits which include:

  • Supports weight loss

  • May relieve the severity of allergies

  • Can prevent age spots and wrinkles

  • Known to lower blood pressure

One of the other trends alludes to Cognitive (Brain) Health, in other words maintaining clarity of mind and optimising brain function - 'thinking power'. Two ancient herbs continue to be popular due to their effectiveness are:

Herbs being ground down in  mortar with pestle
  • It has been shown to improve cognitive function in healthy individuals, as well as those with cognitive decline due to ageing or neurological disorders.

  • Ginkgo biloba has been shown to improve blood flow and circulation, which may have positive effects on overall health and wellness.

  • Ginkgo biloba has been found to have anti-inflammatory properties, which may have benefits for those with inflammatory conditions such as arthritis.

  • Ginkgo biloba contains antioxidants that may protect against cellular damage from free radicals.

Brahmi, while ancient in its origins is now being rediscovered:

  • It has been shown to improve cognitive function, particularly in the areas of memory and concentration.

  • Brahmi has been found to have anxiolytic effects, reducing symptoms of anxiety and stress. It is now being used by those suffering from ADHD and other neuro-diverse states.

  • It is also shown to have neuro-protective effects, potentially protecting against damage to the nervous system.

  • Like Ginkgo biloba, Brahmi also contains antioxidants that may protect against cellular damage from free radicals.


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