top of page

Ajinomoto’s Atlr.72 Drops in Singapore Filled with Solein Air-Protein

Ajinomoto’s Atlr.72 Drops in Singapore Filled with Solein Air-Protein Visual media slide

Italy has its UNESCO cuisine moment, but Japan just slid in with something arguably more disruptive in the form of a dessert made from air. Ajinomoto’s conscious brand Atlr.72 has officially launched Mochelie, a mochi-filled almond tart powered by Solein, the world’s first commercial “protein from air.” It's just hit Singapore shelves in three flavours, and yes, it’s still a pastry, with a carbon footprint reading more like a rounding error.


This isn’t some token swap-in. By using Solein and plant-based ingredients, Ajinomoto has slashed the traditional pastry inputs, butter, milk, eggs, to less than one-third, without losing the indulgence category. It’s a sweet treat built for a generation wanting pleasure, convenience, and planetary sanity all in the same bite.


Whats interesting is Ajinomoto didn’t choose bread, noodles or broth for this debut. They chose a dessert, the hardest category to decarbonise without consumers crying “compromise.” If Mochelie sticks the landing, it signals something bigger; that “air protein” isn’t sci-fi anymore. It’s heading straight for the mainstream Asian palate, and Singapore is the first testbed.



ENDS:

TOP STORIES

1/155
bottom of page