The world famous Madison Square Garden has formed a 'sustainability based partnership' with Beyond Meat, establishing Beyond Meat as the inaugural Official Plant-Based Meat Partner for Madison Square Garden, New York Knicks, Knicks Gaming, New York Rangers, and the Arena Concert Series at Madison Square Garden.
A dedicated concession stand named the GO BEYOND GRILL, situated on the sixth floor concourse of Madison Square Garden, will exclusively feature and serve Beyond Meat’s plant-based meat products during a variety of events at The Garden, including sports, live music, and entertainment.
Source: Beyond Meat
The menu at the GO BEYOND GRILL will showcase the full lineup of Beyond Meat offerings, including the new Beyond Smashable Burger and Beyond Sausage.
Fans attending events at The Garden will have the opportunity to indulge in an array of enticing plant-based options, including burgers, Bratwurst Sausage, and Nachos. Select Beyond Meat products will also be available at multiple concession stands throughout The Garden, ensuring accessibility for the millions of visitors the venue hosts annually.
Source: Madison Square Garden
David Hopkinson, President and COO of MSG Sports, is enthusiastic about the partnership, emphasising Beyond Meat’s alignment with MSG’s sustainability initiatives. Beyond Meat's Senior Vice President of Global Marketing, Akerho "AK" Oghoghomeh, echoed this sentiment, highlighting the nutritional and environmental benefits of their products.
Beyond Meat will also receive extensive brand promotion during Knicks and Rangers games, leveraging LED signage and content on digital platforms.
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