SHICKEN Spice Babies Take Honours Again and This Time, It’s Personal

Scott Mathias
Aug 4
2 min read

What happens when a humble family recipe gets its big break on the world stage? In SHICKEN Spice Babies case, it wins, again.

The UK-based plant-based brand has just landed another Great Taste Award, this time for its now-iconic Seekh Kebabs, hailed by the Guild of Fine Food as one of the standout flavours of 2025. That’s three years, three awards, and one very proud kitchen.

Source: SHICKEN - Seekh Kebabs - Great Taste Winner 2025

But if you ask co-founders Satvinder and Parm Bains, this latest win isn’t just about industry validation, it’s about honouring the everyday. “This win isn’t just about a product,” they say. “It’s about every family dinner where someone has asked: ‘Who made these?!’ It’s for anyone who knows that food made with real care tastes different.”

And care is exactly what’s gone into every SHICKEN kebab since the very first batch. Born from Punjabi home cooking and seasoned by a passion to bring authentic, better-for-you options to more tables, SHICKEN’s meat-free range doesn’t shout. It speaks softly through spice and substance, what the Bains call their “little spice babies.”

“They’ve gone off into the world, got their grades, and came back with straight A’s,” they joke, reflecting on the back-to-back wins for their Tikka and Teriyaki Kebabs in 2023 and 2024. With 2025 now in the bag, SHICKEN has quietly established itself as a category leader not through hype or lab coats, but through trust, taste, and tradition.

For the Bains family, these accolades aren’t a finish line, they’re fuel. “We’re more inspired than ever to bring even more family recipes to your table,” they said, hinting at what’s next in the SHICKEN pipeline. Because behind every product is a memory, and behind every memory is a belief that food made with love can and should compete on the global stage.

This is plant-based for people who love food, not formulas. While much of the alt-protein world scrambles to mimic meat, SHICKEN leans into something deeper - the universal magic of a meal that brings people together, no matter what’s on the plate.

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