top of page

"We’re Outselling Coke” as Kiwi Startup MOODI Hits Global Stage After Soda Sales Surge


LISTEN ICON



New Zealand’s own MOODI Soda is rewriting the rules of retail and rewriting them fast.

In a remarkable turn for the fledgling Kiwi brand, MOODI has seen its soda outsell global giants like Diet Coke in local supermarkets across the country. From Houhora in the Far North of New Zealand to Christchurch in the South Island, demand has skyrocketed. One customer reportedly drove over 280 km from Dunedin to Queenstown just to stock up.


Kate Gatfield-Jeffries, Co-Founder of MOODI, shared the moment it all clicked. “A Christchurch store manager told me, ‘Yesterday, we sold more of your Soda than Diet Coke.’ That was wild. But then a customer walked in and bought 24 cans on the spot.

MOODI - Co-Founder Kate Gatfield-Jeffries

Source: MOODI - Co-Founder Kate Gatfield-Jeffries


The momentum isn’t just local. This week, Kate Gatfield-Jeffries takes the MOODI story global at DTCX9 Global, the world’s largest virtual e-commerce summit. Representing not just her brand but also New Zealand, she’ll speak on scaling from direct-to-consumer to retail in record time.


MOODI’s rise comes with bold marketing moves, including a Range Rover giveaway and a relentless focus on customer connection. Kate Gatfield-Jeffries has personally poured samples across Aotearoa, learning firsthand what shoppers want. “We’ve had huge wins, tough challenges, and zero blueprint. We’re building this in real-time,” she says.

MOODI - Co-Founder Kate Gatefield-Jeffries and the Giveaway Range Rover

Source: MOODI - Co-Founder Kate Gatefield-Jeffries and the Giveaway Range Rover


From an unknown startup to outselling global beverage icons, MOODI’s momentum reflects a larger shift in consumer behavior prioritising bold, better-for-you products and authentic local brands.


With growing buzz both in New Zealand and abroad, MOODI is poised to become one of the country’s biggest DTC-to-retail success stories.




SEO Keywords: #MOODIBLENDS #GutSoda, @Kate Gatfield-Jeffries, New Zealand startup, outselling Coke, DTCX9 Global, Kiwi beverage brand, retail success story, Scott Mathias, soda brand New Zealand, DTC to retail transition.

Comments


TOP STORIES

1/152
bottom of page