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Craving Calm as First Quarter 2025 Food Trends Show We’re All Just Eating Our Feelings

Updated: Apr 2


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Let’s be honest, we’re eating our feelings. Whether it’s the weight-loss wonder drugs, TikTok pistachio lattes, or that sudden urge to eat lasagna laced with kimchi - food in 2025 isn’t just about taste. It’s about mood, memory, and managing the madness of modern life.

© Volodymyr Melnyk | Dreamstime.com - People eating montage

Source: © Volodymyr Melnyk | Dreamstime.com - People eating montage


The latest rundown from FoodNavigator confirms it: we’re in a full-blown flavour identity crisis. On one hand, we’ve got JOMO (Joy of Missing Out) - cue at-home barista vibes, retro baking obsessions, and premium microwave meals that whisper “I could’ve been a chef.” On the other, there’s a full-on emotional tug-of-war between crave-worthy indulgence and weight-loss regimens.


The global weight loss market is now worth a gob-smacking $142.58 billion, thanks in part to GLP-1 drugs like Ozempic and Wegovy. But this isn’t just about appetite suppression—it’s about emotional regulation. The low-cortisol diet? Pure stress science. Intermittent fasting? A daily ritual of delayed gratification. Consumers aren’t just trimming waistlines; they’re trying to regain control of their lives, bodies, and mental health. Brands like Muniq (gut-balancing shakes), Klimon (keto-friendly frozen desserts), and Catalina Crunch (low-carb cereals) are cashing in on this diet-meets-mood crossover.


Meanwhile, the omnivore mindset is redefining “plant-forward.” Mushrooms, mycoproteins, and sea vegetables like kelp are now emotional support foods. Adaptogenic mushroom coffee from Four Sigmatic, lion’s mane gummies from Troop, and seaweed snacks from Ocean’s Halo and SeaSnax aren’t just good for you—they feel like a nervous system hug.


Why? Because the science is in. A 2022 Frontiers in Psychology study confirmed we eat more impulsively when anxious, while a Journal of Obesity study linked sadness to cravings for sugar, fat, and carbs. Global mood swings, from climate dread to financial fear, are shaping what’s on our plates and in our shopping baskets.


Source: Various - Dutch Weed Burger - Troop Shroom Gummies - Pip&Nut - Unlimeat - Ocean's Halo Seaweed Snacks - KLIMON Dairy Free Icecream


Brands like Meati (mycelium-based steak), Unlimeat (Korean BBQ-inspired alt-protein), and Dutch Weed Burger (kelp burgers) are seizing the moment, blending environmental awareness with deep, umami-rich emotional appeal.


Even dairy is having an identity crisis. Hybrid milks from Turtletree and Betterland Foods blend cow’s milk proteins with oat or almond bases to give flexitarians the creamy nostalgia they crave without the digestive drama or climate guilt.


And yes, our GrandMa's ways are alive and well. The cinnamon scroll, the sticky toffee pudding, the rhubarb crumble, these aren’t throwbacks. They’re edible therapy. Brands like Pip & Nut serve spoonable comfort with artisan nut butters tasting like a hug and a high five.


As the year unfolds, expect more mood-based menus, more emotional eating disguised as wellness, and more brands finding ways to turn our feelings into flavour. In 2025, we’re not just what we eat, we’re why we eat.




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