Further expansion in the dairy alternative market as Auckland-based Plant Projects launches New Zealand's first pea isolate milk, marking a significant milestone in the country known globally for its animal-based dairy products.
This innovative pea isolate product is part of the company's broader mission to offer sustainable and health-conscious options for consumers, reflecting the growing demand for plant-based alternatives. The company also produces oat milk and a range of fermented teas.
Source: Plant Projects
Plant Projects, founded in 2019, is quietly making a name for itself in the plant-based nutrition sector, expects this latest offering to contribute significantly to its profitability this year.
Pea milk, derived from yellow split peas, represents a new frontier in the dairy alternative market, providing a protein-rich, sustainable option that stands out even in a country synonymous with dairy farming.
Pea protein is mechanically processed from dried and ground yellow split peas, offering a high-protein, low-fat, and carbohydrate-balanced option that is free from the allergens typically found in dairy, nuts, and gluten products. This makes it an excellent choice for those with dietary restrictions or those simply looking for a more digestible protein source.
Compared to animal-based dairy products, pea isolate milk offers a compelling alternative. It's not only high in muscle-building branch chain amino acids (BCAAs) but also more sustainable, requiring less water and energy to produce. Despite being considered an "incomplete" protein due to its lower levels of methionine and tryptophan, pea protein can complement other protein sources to provide all the essential amino acids needed for muscle growth, maintenance, and overall health.
Moreover, pea protein holds its own against popular proteins like whey, especially for those engaged in fitness or weight loss journeys. Studies have shown pea protein can promote muscle growth as effectively as whey when paired with resistance training. It also tends to be more satiating, potentially leading to lower calorie intake, which can be beneficial for weight management.
For consumers in New Zealand and beyond, the launch of pea isolate milk by Plant Projects represents not just a new product on the shelves but a shift towards more sustainable, inclusive, and health-focused dietary choices.
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