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Oat Butter Breaks Out as NZ’s Oaty Butter Meets a Global Oat-Milk-Butter Moment

Oaty Butter

Oaty Butter wins New World Emerge - oat butter goes functional, supermarket-ready.


Oaty Butter just snagged New World Emerge’s Start-Up crown with an oat-based, prebiotic-fortified spread that says “goodbye flimsy marg, hello breakfast upgrade.”

It’s pitched as New Zealand’s first of its kind and lands right in the alt-dairy + functional lane consumers actually use: toast, sammies, snack boards — zero fuss, clean(er) label vibes.


The win unlocks a shot at nationwide ranging across New World stores, the kind of launchpad that can spin a niche jar into a household habit if price, taste and throughput hold. For shoppers, it’s oat milk’s logical next act: a spread that feels familiar, boosts fibre, and doesn’t hijack the pantry.



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