Double Protein Bread Re-Engineers the Category
High-protein bread isn’t new. But high-protein bread that actually behaves like bread? That’s a different story. US based, Protein Chef’s Double Protein Bread isn’t chasing macros with bolt-on protein powders, whether from animal dairy or even next-gen precision-fermented whey. It’s quietly rewriting the rules of baking itself: two regular slices delivering 12g of protein without the dense crumb, odd textures, or “functional food” aftertaste usually defining these sorts of pr
2 hours ago1 min read
Why the U.S. Is Backing Meat & Dairy and Side-Lining Plant-Based Proteins?
The new U.S. Dietary Guidelines just out have done something almost unthinkable in the post-2019 food wars as they’ve re-centred red meat, dairy, eggs, poultry and seafood as primary protein sources, while quietly sliding plant-based proteins further down the nutritional hierarchy. Not banned. Not dismissed. But no longer treated as nutritionally equivalent. That alone tells you something fundamental has shifted.
2 days ago1 min read
Why Believer Meats, Meatable (and Meati) Closed - While Redefine Meat Keeps Selling
Fresh news shows US based, mycelium-based maker Meati Foods has had its property seized for nearly $7 million in unpaid taxes, illustrating just how severe the downturn has become in the proteins world.
This follows the earlier winding down of Believer Meats and Meatable, both of which shuttered operations despite raising multi-millions because they couldn’t simultaneously crack cost, scale, and market adoption. In each case, promising technology met the harsh economics of f
4 days ago1 min read