

Australia 2025 = Provenance, Plant-Forward Eating, and the New Food Identity War
Australia is ending 2025 in full identity-rebuild mode, and food is the battlefield. According to new social and search data from Pureprofile and Quilt.AI, Australian consumers are loudly declaring the future belongs to them, their producers, their ingredients, their provenance lanes, with 81% of trending sentiment fixated on "Australian-made" goods and the cultural comfort of eating from their own backyard.
10 hours ago1 min read


Ajinomoto’s Atlr.72 Drops in Singapore Filled with Solein Air-Protein
Italy has its UNESCO cuisine moment, but Japan just slid in with something arguably more disruptive in the form of a dessert made from air. Ajinomoto’s conscious brand Atlr.72 has officially launched Mochelie, a mochi-filled almond tart powered by Solein, the world’s first commercial “protein from air.” It's just hit Singapore shelves in three flavours, and yes, it’s still a pastry, with a carbon footprint reading more like a rounding error.
1 day ago1 min read


Italy's Cuisine Is Now UNESCO-Protected
Italy's cuisine has just been received an accolade even the most passionate nonna might blush over by convincing UNESCO its entire cuisine, the whole sprawling, tomato-splashed, pasta-shaped universe, deserves protection as an intangible cultural treasure. Forget individual dishes. The whole national food identity just got canonised.
2 days ago1 min read










