MALK Organics CEO Takes a Stand Unmasking Glyphosate, the 'Elephant in the Room' of Our Food Chain

US plant-based milk company, MALK Organics, is doubling down on efforts to spotlight an issue flying under the radar and that is the widespread presence of glyphosate, the active ingredient in RoundUp, in the food chain.

CEO Ryan Rouse is on a mission to educate consumers about the risks associated with this controversial herbicide. "Glyphosate is a big problem. And needs to be addressed," says Ryan Rouse. "I'm proud to carry products that don't contain Glyphosate and to help spread the word."

Source: Ryan Rouse - MALK Organics - Taking the issue to the people of NY

Glyphosate is widely used in agriculture to manage weeds, but residues have been detected in an alarming array of food products and human cell tissue. Despite regulatory limits, concerns about long-term health effects and environmental impact are driving brands like MALK Organics to take a firm stand against its use. In recent years the whole glyphosate issue has 'been quiet' with little prominence.

The company’s commitment to clean, simple, and certified organic ingredients sets it apart. With a philosophy that prioritises transparency and purity, MALK Organics is dedicated to producing products free from glyphosate, ensuring consumers have access to safer choices.

Behind the scenes, the MALK marketing team is navigating the challenge of integrating this urgent message into their existing campaigns. "Emails fly," says Ryan Rouse in a social post, describing the effort to align speed-to-market priorities with the reality of planned marketing calendars. Yet, the company's focus remains steadfast, educating consumers and delivering on its promise of uncompromising quality.

MALK Organics not only provides glyphosate-free products but also serves as a voice for consumer awareness. With a bold stance on this critical issue, the brand is empowering people to make informed, healthier choices while advocating for a cleaner, safer food system.

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