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World's First Frozen Sushi Goes On Sale In Nth America

Konscious Foods, a plant-based seafood brand is expanding into the North American market with the world’s first frozen sushi rolls, onigiri stuffed rice snacks and poke bowls.

Konscious sushi range

Source: Konscious Foods


“Our team has developed expertise turning plants into food to tackle our biggest undertaking to date: creating seafood made from plants with superior texture and flavour. We know we cannot create meaningful impact without great tasting food consumers want to eat, can afford to eat, and can easily integrate into their daily life. We are thrilled to be able to share the results of our hard work and are looking forward to delighting consumers,” says Founder of Konscious Foods, Chef Yves Potvin, .


Konscious Foods is expanding availability at a crucial time as the World Bank1 reports despite the fact over three billion people worldwide rely on seafood for their protein intake or livelihood, nearly 90% of global marine stocks are now fully exploited or overfished.


“We’re on a mission to change the way people eat,” says Yves Potvin


'We know what we are doing is better for the consumer and better for the planet and extends far beyond our products and I’m proud that all employees have shares in the company and a commitment to driving forward the next era of the 'better for you' food movement.”


Priced between $7.99 and $8.99 USD, Konscious Foods products are crafted with high-quality vegetable and fruits, all with clean ingredients such as konjac plant, pea fibre, Jasberry rice, and organic red quinoa. All are Non-GMO, gluten-free, 100% made from plant, and made without any carrageenan or titanium dioxide.


The Konscious range includes:

  • Sushi Rolls – Available in four varieties: California Roll, Spicy California Roll, Rainbow Roll, Tuna Avocado Roll.

  • Onigiri Stuffed Rice Snacks – A popular Japanese snack of tender rice wrapped around savoury plant and veggie fillings. Four varieties: Kale Gomae, Japanese Vegetable Curry, Roasted Corn + Poblano, and Korean BBQ Mushroom.

  • Poke Bowls – Organic rice topped with “fish,” edamame, corn, mango, and sauce. Two varieties: Tuna Poke and Salmon Poke.

Konscious Foods sushi range

Source: Konscious Foods Sushi Range


Founded by Yves Potvin – plant-based industry leader, trained chef, creator of the world’s first veggie hot dog, and founder of Yves Veggie Cuisine and Gardein, Konscious Foods says this is the most exciting endeavour yet.


The company’s products have won a number of awards, including Best New Frozen Product in the 2023 NEXTY Awards, finalist in the Best New Plant-Forward Product category in the 2023 NEXTY Awards and 2023 Best of Show Award by VegNews.


By the end of the year, Konscious Foods anticipates its products will be available in over 4,500 stores nationwide. The products are currently available in Sprouts, Whole Foods Market and other fine retailers.


For more information CLICK HERE.



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