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US & Kiwi Companies Join Forces to Elevate Pea Protein Market

In a significant move to meet the soaring global demand for sustainable and allergen-free plant proteins, US based, GreenVenus has teamed up with Plant Research NZ with the aim to produce novel field pea varieties to create clean pea protein sources for both human and pet food industries.

The emphasis of the partnership is to develop peas that overcome common hurdles such as 'off-putting flavours' and poor digestibility. Leveraging GreenVenus's proprietary Primavera gene editing technology, the collaboration seeks to introduce high-yield, climate-resilient pea cultivars to the market.