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Carrots Become "Salmon" In Aussie First

  • PFN
  • Oct 10, 2022
  • 1 min read

Updated: Oct 28, 2022

PFN - It's OK. You are not going crazy. Yes the world is undergoing an amazing food transformation.


The idea of using carrot to recreate the taste, texture and fragrance of smoked salmon has been around a few years now but no-one, until now, has had the courage to effect a commercial proposition. Enter UpRootFood ,an Australian based startup taking its local market by carrot hook, line and sinker. The results are being described as nothing short of 'eerily similar' to the original fish version.



Uproot describes its 'Smoked Not Salmon' product :


"Amazingly, our Smoked Not Salmon is bursting with the woody, smoky flavour you love, yet it’s made from carrots! Our Smoked Not Salmon has a familiar taste and texture, is fortified with Omega-3 fatty acids and contains organic kelp, which gives an authentic fishy flavour boost"


Uprootfood is founded by the enthusiastic husband and wife duo, Nathan and Livia Tsivlin; Nathan a chef and restaurant owner with Australian wide experience in the food industry and Livia a Phd. in wildlife biology.


"We can see what is happening on Planet Earth and it is this and our love of animals and our enjoyment of sustainably wholesome plant-based food which is the inspiration behind Uprootfood and this product ", says Nathan.


Packaging bears an uncanny similarity with its sea-born salmon counterpart.


Checkout UpRootFood on Social - Facebook - and Instagram


Look out for 'Smoked Not Salmon' at your local health food store or supermarket chiller or if you are Aussie based shop ONLINE NOW


Support the process of transition away from animal based to plant-based. #eatyourideals #uprootfood #smokednotsalmon #plantbased #vegan

9 Comments


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Jul 07

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Angus Cox
Jun 25

This is genuinely mind-blowing — carrots tasting "eerily similar" to smoked salmon? I had to read that twice! What UpRootFood has pulled off is a brilliant example of how plant-based innovation is no longer just a niche trend but a real, flavourful alternative that even the most dedicated seafood lovers might appreciate. It's exciting to think that a humble root vegetable, combined with organic kelp and omega-3 fortification, can replicate something as distinct as smoked salmon. As someone who's always curious about food science, this reminds me of how knowledge truly transforms perspective — much like how accessing Best Assignment Help can completely change how students approach complex topics they once thought were impossible to understand. Nathan and Livia's passion…

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