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Carrots Become "Salmon" In Aussie First

PFN - It's OK. You are not going crazy. Yes the world is undergoing an amazing food transformation.

The idea of using carrot to recreate the taste, texture and fragrance of smoked salmon has been around a few years now but no-one, until now, has had the courage to effect a commercial proposition. Enter UpRootFood ,an Australian based startup taking its local market by carrot hook, line and sinker. The results are being described as nothing short of 'eerily similar' to the original fish version.